Real Estate. Reinvented.®


The Liz Moore Difference

At Liz Moore & Associates, we take a different approach to both pricing and marketing. We don't believe that "one size fits all" for a marketing plan, nor do we believe that a computer program can effectively recommend a market value. Getting our clients the most money for their properties in today's real estate climate takes experience, knowledge, powerful marketing and old fashioned hard work.

Our Pricing Methodology
3 values for the same randomly selected property

There are a number of different definitions of "value" (assessed value, appraised value, market value), but when selling your home, only 2 matter: what a buyer is willing to pay, and what a lender is willing to lend. Accordingly, we begin our research by determining those target buyer profiles most likely to buy your home.

The next step is to create a positioning strategy based on based on how a target buyer is likely to search (by neighborhood, school district, price range, etc.). By looking through a buyer's eyes, we can determine your Odds of Selling. We study months' supply of inventory, absorption rates, and a number of other benchmarks, and we will make recommendations of where to position your listing in order to be the best value in its category.

Because most buyers will get financing, and lenders require the home to appraise for the sales price, next we estimate where your home is likely to appraise. Because appraisers approach value in an entirely different way than buyers (they look back 6 months for comparable sales rather than compare your home to the current competition), this is a totally different calculation. We offer a pre-listing appraisal at our expense in order to take the guesswork out of this step.

What's My Home Really Worth?

Helping You Get Market Ready
woman in kitchen

You only have one chance to make a first impression, and experience has taught us that the first 30 days on the market are critical to getting the best offer for your home.

One critical component of value is your home's condition. We offer a pre-listing home inspection at our expense, which can help us identify issues in advance, enabling you to put your home's best foot forward. We will make recommendations for updates that will improve marketability and your bottom line.

Recent trends demonstrate that staged listings sell faster and for more money than their unstaged counterparts. We believe so strongly that staging provides a competitive advantage for our clients that we treat you to a complimentary consultation with a staging professional. Download our staging checklist.

Where to Start?

No worries - we will handle everything. It's as simple as setting an appointment for us to do a market-ready assessment for you. During that appointment, we will recommend improvements to get your home looking great. We'll follow up with a full estimate of costs and timeline. The consultation is complimentary and no-obligation.

List with us,

and you don't pay until closing.

Set an appointment for a complimentary market-ready assessment!

Schedule Appointment

3 values for the same randomly selected property
Visual Storytelling
camera setup

Your first showings will be online. Accordingly, the way your home presents in pictures, as well as the story it tells – are both essential first steps to maximizing showing activity.

The importance of great photography cannot be emphasized enough. Lighting, image selection, angles of both interior and exterior shots, and the order of photos in the listing all make a difference and are details we orchestrate for you. We leverage different strategies such as video, 3D virtual reality and twilight photography to present your home in a way that will captivate prospective buyers.

We have fabulous Graphic Designers on staff to customize marketing materials to highlight your home's best features. From full color, glossy brochures to digital, social, and print collateral, we design a powerful campaign specifically for your listing to enhance both value and emotional appeal.

We recognize that prospective buyers begin their search by looking at communities and neighborhoods before narrowing their focus to specific properties. We have created aggressive online and print strategies to capture them during this search phase. When it comes to neighborhood marketing on a hyper-local level, we wrote the book (literally!)

Finally, our Hear My Story audio clips give us the opportunity to share your home's story in a unique way that truly differentiates what makes your listing special in a way that other channels cannot replicate.

Liz Moore Virtual Reality

VR Examples

Maximum Exposure
media outlets

At Liz Moore & Associates, we have developed a proven system for targeting the profile buyer personas for your property, and deploying a marketing strategy across multiple channels to create maximum exposure for your listing.


The Agent You Select

Perhaps the most important decision you'll make as a Seller is the agent you choose to represent you in the sale of your home.

Agent Match

Client Reviews

Many sellers assume that there is a "fixed" price that they will get for their home. Nothing could be further from the truth. Selecting an agent with deep market knowledge and negotiating expertise can mean the difference of thousands of dollars in your pocket. From setting the right list price, to guiding you through a myriad of negotiating decisions you'll make about price, terms and inspections, the right agent can make all the difference.

Moving is stressful. It's important that your agent is responsive, and that you have open lines of communication frequently throughout the process. Our goal is to deliver the best real estate experience that you have ever had!

Transaction Management
Finding the right buyer is only the first step in the process. There are literally dozens of moving parts in a real estate transaction: deadlines to be managed, inspections to be coordinated, regulations to be met – all within a compressed time period between contract and settlement. Our exclusive Workflows® transaction management platform enables your Liz Moore agent to juggle multiple tasks efficiently so that you can focus on your move.


Happy Clients (and Counting!)

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2024 Virginia Living BEST OF VIRGINIA WINNER
Luxury Portfolio International