Sellers
We get it. We understand that differentiating your listing means the difference between 'for sale' and 'sold.' Our innovative “No Surprises” program gives you the edge as we identify the most likely buyer profiles for your property, and employ an aggressive marketing strategy to gain maximum exposure for your home.
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Getting Started
- What's My Home Worth?
- Marketing Strategy
- Staging
- Why We're Different
- Marketing Blog
Getting Started
The agent you choose to market your home is perhaps the most important decision that you'll make about marketing. At Liz Moore & Associates, our agents are selected very carefully for their track records of success, unwavering commitment to customer service, and willingness to stay on the leading edge of the industry by investing in ongoing professional development.
In order to prepare for your initial agent interview, complete our online questionnaire. Here is a list of questions we recommend you ask when interviewing agents for the job of selling your home.
What's My Home Worth?
There are really two major considerations when you determine the appropriate value for your property: market value and appraised value.
Market value is the value that a buyer...today...is willing to pay for your home. The most effective way to determine market value is to look through the prospective buyer's eyes. Positioning your home properly among competing inventory is a critical step, and it's important that your agent devotes the time necessary to study current market conditions in your neighborhood and price range, as well as objectively analyze the features of your home compared to other homes currently on the market for sale.
Approximately 92% of all homes are sold to buyers who get a mortgage. That means that it is likely that the sale of your property will be subject to an appraisal for the sales price. Appraisers approach value quite differently. They only look at recently sold homes, and limit their search to the three most similar properties, within the neighborhood, that have sold in the past 6 months.
The condition of your property and how quickly you need to sell are two additional factors that will influence its value.
Liz Moore Marketing Strategy
When it’s time to list your home for sale, your agent will need an aggressive marketing strategy to get the job done. In addition to our revolutionary No Surprises program, your Liz Moore agent will create a customized marketing plan for your property, employing the following mix of print and online media:
Staging
It’s Show Time! In this market, getting your home show ready is an essential step in marketing success. Does home “staging” really work? What improvements should you make in order to gain the maximum bang for your buck?
Our agents are the experts, and their counsel can mean the difference of thousands of dollars in your pocket. We recommend you start this process early, by arranging for a visit by one of our top agents, to help you assess current market expectations. This consultation is free, and there is no obligation to list with us as a result. It can be a good starting point once you start the process of preparing your home for sale.
We also have a reliable network of preferred vendors…so, whether you need a handyman or some painting done, we can recommend affordable and dependable contractors to do the work for you.
Why We're Different
Eliminate The Surprises. Reduce the Stress.
The creation of Liz Moore and Associates has been a journey. We began by surveying thousands of local families who had recently bought or sold real estate. We found too many had one unfortunate experience in common: frustrating and expensive last minute surprises. We heard story after story about unforeseen expenses, delays, and the stress of having to make major decisions under pressure.
Marketing Blog
Successfully marketing a home in today’s challenging real estate environment doesn’t take magic (although it may appear that way!). What it really takes is passion, creativity, expertise, and a lot of hard work. We’ve built this marketing blog in an effort to share our ideas with fellow agents and prospective clients.
